Develop a brand for a new Amazon reality show where seasoned

and budding entrepreneurs pitch innovative products to investors, vying for a

spot in Amazon's bespoke marketplace.

We had the opportunity to ideate, create, and launch a brand identity, that

expressed the retail concept of the show. Our ideas lead us

to create a logo inspired by a bar code.

We wanted to carry the bar code concept to every aspect of the show

so we crafted an own-able, custom font.

It was important for the logo to be adaptable.

Every element we designed for the show had to work in multiple places and formates.

The studio graphics were updated live in the control room while filming 

and had to match perfectly with the ones added in post.