Create a young, progressive, vibrant, visual identity to underscore
the smart and confident attitude central to the film and its lead character,
Enola Holmes.
To define the authentic spirit of Enola, a tough, smart, independent young woman,
we looked for insights from anti-establishment icons: British punk rock and
the art it inspired, the pioneering style of Vivian Westwood, and just a little Harley Quinn.
Above all, Enola is a convergent thinker. Her ability to break codes and solve
problems is central to the character. In our exploration we needed to evoke
themes of investigation, puzzles, and of separate elements coming together
to make a solution.
We brought Enola’s sketches into our design, dotted it with pop-twinged
detective iconography and a youthful,
modern twist that embraces the character’s quirky fun.
