THE ASK

Create a chilling visual identity for Hulu’s anthology series, Monsterland.

THE CONCEPT


The underlying theme of Monsterland is duality:
There are the monsters you can see, and then there are the ones

you can’t - the ones that lie just beneath the surface.

We began by exploring this dichotomy.

THE PROCESS


Our logo exploration embraces this contrast. A simple, condensed typeface,

but with something strange, something odd, something that’s missing that

makes you question what you see.

THE RESULT


Is a haunting subversion of what is normal, underscoring the power

of the close and familiar to become the most terrifying.