THE ASK

 

Design a captivating logo and open for a chilling and macabre horror movie

that delves deep into the cycle of addiction, psychosis, and domestic violence. 

The Logo

 

Over the course of a harrowing night, May, portrayed by the talented Krsy Fox,

loses her grip on reality. This led us to explore logos that were demented, cursed, and brutal.

The Concept

 

Working with the masterful writer-director, Adon Rackson, we teased out the consistent visual themes

that express May's descent. As her reality fractures, cockroaches, centipedes, rotting teeth,
all blend with the impending arrival of her baby. 

The Motion

 

We created a disturbing and organic feel with dark, strange, awkward movement.

The unpredictable motion adds to the demonic, disturbed desperation.  

The Open

 

We used multiple passes, building layer upon layer of liquids and textures, each affecting the next.

The beautiful cinematic imagery comes alive, giving emotion to its movements.

Finally, the open adds to the tension, preparing the viewer for where the movie is about to take them.
It's not for the faint of heart.

T-Shirts
You know how, as designers, we always propose t-shirts (maybe mugs) in every logo presentation, and they look cool but never get made? This time they did! We created these awesome t-shirts to give away at the premiere, in white or black. Some of us lucky people took both.