On The Case with Paula Zahn
On the Case with Paula Zahn is a documentary and news program
broadcast on Investigation Discovery. We were asked to rebrand the overall show package
and marketing elements...something that hadn't been done since 2009.
![](/imager/images/54864/LogoComp-4_1390bcf29287723f081c7fca52509bfa.png)
We started with an idea. The show contextualizes complex and often random facts,
bringing structure and a framework to the investigation.
It was clear our logo needed to express the idea of 'Framing the Story'.
![](https://d3r9mrkv5g97d6.cloudfront.net/images-design/PaulaLogoTest2.gif)
And then we investigated some color options.
![](/imager/images/62533/PaulZahnTL_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/62535/PaulZahnBL_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/62534/PaulZahnTR_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/62537/PaulZahnBR_d4405568617304d8f3f1815ff1d272a1.png)
A vibrant green offered the opportunity to define an new color in this space.
The green brings optimism, calmness and motivation.
![](/imager/images/54176/PAULAZAHN_pg_MT_Logo03_v05_01_Green_v2_1390bcf29287723f081c7fca52509bfa.jpg)
![](/imager/images/62556/PaulaZahnStudio_d4405568617304d8f3f1815ff1d272a1.jpg)
![](/imager/images/54182/PAULAZAHN_BUMPER_pg_Look2_v03_01_d4405568617304d8f3f1815ff1d272a1.jpg)
![](/imager/images/54190/PAULAZAHN_pg_L3_Logo03_v04_02_Green_d4405568617304d8f3f1815ff1d272a1.jpg)
Next, we created a robust toolkit followed by the marketing of the show.
![](/imager/images/63267/PaulaZahnPosterKey4_1390bcf29287723f081c7fca52509bfa.png)