For the past three years, we have created a holiday brand package for Paramount+.
As a global brand, the challenge has been to capture the joy of the holiday season
without being specific to any one culture.
Nothing catches the spirit of the holidays better than 'Food Glorious Food.'
What's better than one gift? How about a snowball full of gifts.
This idea portrays the sense of fun, togetherness and magic at Paramount+ during the holidays.
From this idea, we created on-air, off-air, the app platform, and all their social channels.
"Tis The Season" takes a turn into punk rock, which poses the question - how much is too much PUNK?
Is it Avril Lavigne...
...or as far out there as The Clash?
Something in the middle!
And it all comes together in this awesome spot.