For the past three years, we have created a holiday brand package for Paramount+.
As a global brand, the challenge has been to capture the joy of the holiday season
without being specific to any one culture.
![](/imager/images/67212/ParamountXmasLogo06_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/67200/ParamountXmasLogo05_d4405568617304d8f3f1815ff1d272a1.png)
Nothing catches the spirit of the holidays better than 'Food Glorious Food.'
What's better than one gift? How about a snowball full of gifts.
This idea portrays the sense of fun, togetherness and magic at Paramount+ during the holidays.
![](/imager/images/67448/ParamountXmasLogo07_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/67941/ParamountXmasLogo15_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/67460/ParamountXmasLogo08_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/67940/ParamountXmasLogo14_d4405568617304d8f3f1815ff1d272a1.png)
From this idea, we created on-air, off-air, the app platform, and all their social channels.
![](/imager/images/68041/ParamountXmasDigital03_1390bcf29287723f081c7fca52509bfa.png)
"Tis The Season" takes a turn into punk rock, which poses the question - how much is too much PUNK?
Is it Avril Lavigne...
![](/imager/images/68664/PHoliday_Punk_TL_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/68665/PHoliday_Punk_BL_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/68666/PHoliday_Punk_TR_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/68667/PHoliday_Punk_BR_d4405568617304d8f3f1815ff1d272a1.png)
...or as far out there as The Clash?
![](/imager/images/68660/PHoliday_Punk02_TL_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/68662/PHoliday_Punk02_BL_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/68661/PHoliday_Punk02_TR_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/68663/PHoliday_Punk02_BR_d4405568617304d8f3f1815ff1d272a1.png)
Something in the middle!
And it all comes together in this awesome spot.