For the launch of Season 1, we took over the fantastically named

Mega-zilla, literally the side of a 340-foot-long building.

Season 2 needed to be even bigger.

We combined Mega-zilla with Big Bertha, the massive screen across the Square,

and added the suitably named Crown above it. This trifecta created

a Times Square Roadblock, and a 104% audience increase.

In Season 2, each character experiences a form of duality. 

Maddie's possession by Janet creates hers: 

She is spectral and, at the same time, living.

We take the idea further by reflecting Wally, Rhonda, and Charley in their, 

as Charley calls it, "own hellscapes," represented as dark red

reflections of themselves.

Finally, layers of rain run down the glass, while light reflections and

mirrored typography add to the concept of duality, that there is

another world hidden from us.

Mega-zilla - Big Bertha - The Crown

Big Bertha - The Crown