The restless spirit of Maddie, a high school student,

must uncover her mysterious fate with help from the other ghosts 

that haunt the halls of Split River High.

After working on the School Spirits campaign, the team at Paramount+

challenged us to go big, and take over the entire side of the building at 1550 Broadway,

which features the fantastically monstrous Mega-zilla.

The take-over wouldn’t be complete without

the very tall and very elegant 1 Times Square.