THE ASK
Create a massive spot for the biggest must-see fight of the year -
Showtime’s Pay-Per-View event, Canelo vs Charlo.


THE HOOK
For the first time ever, reigning UNDISPUTED kings fight on boxing's biggest stage.
Mexican icon and one of the pound-for-pound all-time greats,
CANELO ALVAREZ

Takes on the UNDISPUTED World Champion light middleweight,
JERMELL CHARLO

It all comes down to this:
Who will be
THE UNDISPUTED KING Of THE RING?

We designed a crown for a champion. Equal parts elegant,
powerful and dangerous.


And a throne hewn from iron.
We carved out a window of time during the boxers' crazy press day,
and captured the skill, personality and power of these two kings of the ring.



