THE ASK
Create a massive spot for the biggest must-see fight of the year -
Showtime’s Pay-Per-View event, Canelo vs Charlo.
![](/imager/images/69475/Canelo_Top_1390bcf29287723f081c7fca52509bfa.png)
![](/imager/images/69476/Charlo_Top_1390bcf29287723f081c7fca52509bfa.png)
THE HOOK
For the first time ever, reigning UNDISPUTED kings fight on boxing's biggest stage.
Mexican icon and one of the pound-for-pound all-time greats,
CANELO ALVAREZ
![](/imager/images/69480/CaneloID_1390bcf29287723f081c7fca52509bfa.jpg)
Takes on the UNDISPUTED World Champion light middleweight,
JERMELL CHARLO
![](/imager/images/69570/CharloID_1390bcf29287723f081c7fca52509bfa.jpg)
It all comes down to this:
Who will be
THE UNDISPUTED KING Of THE RING?
![](/imager/images/70127/Ring_1390bcf29287723f081c7fca52509bfa.jpg)
We designed a crown for a champion. Equal parts elegant,
powerful and dangerous.
![](/imager/images/69914/Crown01_1390bcf29287723f081c7fca52509bfa.jpg)
![](/imager/images/69920/Crown02_1390bcf29287723f081c7fca52509bfa.jpg)
And a throne hewn from iron.
We carved out a window of time during the boxers' crazy press day,
and captured the skill, personality and power of these two kings of the ring.
![](/imager/images/70425/SHO_Shoot09_d4405568617304d8f3f1815ff1d272a1.png)
![](/imager/images/70409/SHO_Shoot07_d4405568617304d8f3f1815ff1d272a1.png)
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