THE ASK

Create a massive spot for the biggest must-see fight of the year -

Showtime’s Pay-Per-View event, Canelo vs Charlo.

THE HOOK

For the first time ever, reigning UNDISPUTED kings fight on boxing's biggest stage.

Mexican icon and one of the pound-for-pound all-time greats,

CANELO ALVAREZ

Takes on the UNDISPUTED World Champion light middleweight,

JERMELL CHARLO

It all comes down to this:

Who will be

THE UNDISPUTED KING Of THE RING?

We designed a crown for a champion. Equal parts elegant,

powerful and dangerous.

And a throne hewn from iron.

We carved out a window of time during the boxers' crazy press day,

and captured the skill, personality and power of these two kings of the ring.